Home, Smart Home: Millennials Revolutionizing India’s Real-Estate Market

In the dynamic landscape of India’s real-estate market, a powerful force is reshaping the industry – the millennials. This generation, more than any before, is attuned to global standards, making them highly discerning and demanding consumers. Their influence on the market is undeniable, as they seek not just a place to live but a comprehensive lifestyle experience. This article explores the driving force behind India’s real-estate growth in 2023 and beyond – the millennials.

The Rising Power of Millennials

Millennials are known for their progressive mindset and cosmopolitan outlook. Having grown up in an era of technological advancements, they are well-versed in the latest trends and have a strong preference for modern, eco-friendly, and technologically advanced homes. With increased disposable incomes and a penchant for indulgence, millennials are seeking residences that offer more than just basic amenities; they aspire for a complete package that caters to their desires and ambitions.

The Millennial Dominance

Reports indicate that in 2020, a staggering 50% of all homes sold in India were purchased by millennials, making them a significant driving force in the real-estate sector. As we move into 2023, their influence is only expected to grow, propelling the industry forward. Currently, millennials constitute an impressive 34% of India’s population, amounting to approximately 440 million individuals. Their sheer numbers, combined with their aspirations, render them a market segment that cannot be ignored.

Embracing the Millennial Preferences

Real-estate developers with a keen eye on tapping into this powerful demographic’s preferences are poised for success. To cater to the millennial demand, developers must prioritize certain key aspects that resonate with this generation.

1. Green Homes for Sustainability

Sustainability is a top priority for millennials. They actively seek homes that are eco-friendly, energy-efficient, and incorporate renewable energy sources. Developers embracing green practices and offering eco-conscious homes will find favor with this environmentally conscious generation.

2. AI-Enabled Homes for the Tech-Savvy

Being tech-savvy, millennials embrace the integration of Artificial Intelligence (AI) in their daily lives. Smart homes equipped with AI-driven automation and convenience features appeal greatly to this digitally native generation.

3. Open Designs for Spaciousness

Unlike previous generations, millennials prefer open and flexible floor plans that create a sense of space and freedom. Homes with open designs that facilitate seamless indoor-outdoor living are highly desirable to them.

4. Work-From-Home Setups

In light of the pandemic’s impact, remote work has become a norm. Millennials value homes that offer dedicated workspaces or home offices, allowing them to maintain work-life balance with ease.


The real-estate market in India is experiencing a significant shift, with millennials spearheading the transformation. Their global awareness, combined with their unique preferences and aspirations, has set new trends and expectations in the industry. Developers who cater to these demands by providing green, tech-enabled, and spacious homes are poised to lead the real-estate growth in 2023 and beyond.

Frequently Asked Questions

1. How influential are millennials in India’s real-estate market?

Millennials are exceptionally influential in India’s real-estate market, accounting for 50% of all homes sold in 2020 and projected to continue driving the sector in 2023.

2. What are millennials looking for in their ideal homes?

Millennials seek homes that embrace sustainability, incorporate AI technology, feature open designs, and offer dedicated work-from-home setups.

3. How large is the millennial population in India?

Millennials make up a significant 34% of India’s population, comprising about 440 million people.

4. What role does technology play in millennials’ home preferences?

Technology plays a crucial role in millennials’ home preferences, with a preference for AI-enabled homes and smart features that enhance convenience and efficiency.

5. How can developers tap into the millennial market successfully?

Developers can tap into the millennial market by understanding their preferences and offering homes that align with their values, such as eco-friendly and technologically advanced residences with flexible living spaces.

Leave a Comment